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Don’t Let a Crowded Freelance Marketplace Bury Your Freelance Business

by Laura Spencer

on July 16, 2013

in Marketing

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

Being really good at what you do may not be enough to insure your success. Having training or a freelancing specialty may not be enough. Even having years of experience may not be enough.

To stay in business as a freelancer, you need to find clients to survive. And finding clients is getting harder and harder to do in today’s crowded freelance marketplace.

There are many freelancers out there. According to a recent estimate from Whitney Johnson in an article published in Harvard Business Review, as many as one third of the current workforce is now freelancing.

The truth is, no one really knows exactly how many freelancers there are because people move in and out of freelancing–sometimes rather rapidly. Plus, some freelancers are not full-time freelancers. They hold down a full-time job and freelance part-time–so they get counted twice in some studies.

With so many freelancers out there, it’s easy for even talented freelancers to become so buried in the crowd that potential clients never find them.

The bottom line is this: if you want to survive as a freelancer, you need to figure out how to make your freelancing business stand out in the crowded freelance marketplace. In this post, we’ll describe five ways for you to do just that.

5 Ways to Make Your Freelancing Business Stand Out

Is your freelancing business already buried? Do you struggle to attract quality clients?

If so, don’t despair. It’s not too late to do something about it.

Here are five proven strategies that you can use to keep your freelancing business from being buried in a crowded marketplace:

  1. Get your business name out there. Marketing is everything when you are a freelancer. The more familiar your prospects are with your name and/or the name of your freelancing business, the more likely they are to hire you. Yet most of us spend very little time promoting our freelancing business. That needs to change. Social media, guest posts, and even advertising are great ways to get more name recognition for your freelancing business.
  2. Make your freelancing website shine. Too often, the freelancer’s own website is mediocre. The design is average. The web copy is lackluster. The blog hasn’t been updated in ages. That’s no way to impress a client. Even if a prospective client does manage to find your website, they’re unlikely to hire you if your website doesn’t stand out. And who could blame them? Your website is your chance to shine. Make sure that yours does.
  3. Provide a unique client experience. Your clients are special, so treat them like it. Remember, your clients have chosen to do business with you. They could have worked with any one of a number of other freelancers, but they chose you. If they have a bad experience with you, they won’t be coming back with more business. So make sure that their experience working with you is exceptional in every way. Not only will they return, they’ll send others.
  4. Have stellar testimonials. If you’re providing exceptional service to your clients, you should be able to get some great testimonials just by asking for them. If you’re having trouble getting clients to go on record saying they liked your services, it’s a clear sign that you need to re-evaluate your customer service. Unhappy clients mean that you are doing something wrong. Find out what it is and fix it.
  5. Demonstrate your expertise. It’s not enough to simply say that you are good at what you do. You have to show others that you really excel in your field. You know what they say–seeing is believing. So show your prospective clients that you know what you are talking about. They want to know that you’re qualified before they decide spend money with you. That’s why your portfolio is such a key part of your marketing strategy. Make sure that your very best work is always in the spotlight.

Just one of these strategies can help you to promote your freelancing business and make it more visible. But to get the best results, try to incorporate all five strategies and see what happens.

Your Turn

How do you keep from getting lost in the crowd? What strategies do you use to make your freelancing business stand out?

Share your answers in the comments.

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

About Laura Spencer

Laura Spencer is a freelance writer from North Central Texas with over 20 years of professional business writing experience. If you liked this post, then you may also enjoy LauraĆ¢??s blog about her freelance writing experiences, WritingThoughts. Laura is also on Google+.