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6 Ways to Capture the Attention of Key Freelancing Prospects through LinkedIn

by Laura Spencer
on September 24, 2014

in Social Media

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Would you pass on the opportunity to attract the attention of hundreds of key prospects from all over the world for your freelancing business?

Without asking you specifically, I’m betting your answer is “no.” Yet, that’s exactly what you’re doing if you ignore LinkedIn. If you’re not on LinkedIn, you’re passing up an important opportunity to connect with prospects.

Most medium to larger companies maintain some sort of presence on LinkedIn. A recent Forrester study indicates that the vast majority of business decision-makers surveyed (81%) are on LinkedIn for business or personal reasons, even if they’re only watching what happens there. (See the article In Business, Everybody Uses Social Media For Work; The Question Is How from Zachary Reiss-Davis on Forrester for more details.)

Why would you pass up the opportunity to reach all of those decision-makers? Yet many freelancers still avoid LinkedIn involvement. One of the most common excuses I hear is that “LinkedIn is not designed for freelancers.

To that objection I would say, “have you looked at LinkedIn recently?” Recent updates to the LinkedIn platform make LinkedIn an even better marketing tool for freelancers.

In this post, I’ll list six ways you can capture the attention of key freelancing prospects through LinkedIn.

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