10 Ways to Recognize Your Ideal Freelancing Client
by Laura Spencer
on May 29, 2014
Targeted marketing is more effective than generalized marketing. Yet, many freelancers still use a one-size-fits-all approach when it comes to marketing their freelancing business.
If you can learn how to target the prospects who are a better fit for your freelancing business, you’ll be ahead of the rest.
But before you can use targeted marketing for your freelancing business, you need to know who to target.
One way to get started with targeted marketing is by defining an ideal client for your freelancing business.
Once you know who you are trying to reach, you can start to target your marketing efforts to them. Here are just a few ways to target your ideal client:
- Write blog posts on your freelancing blog as though you are writing to your ideal client.
- Look for and follow social media users who fit the profile of your ideal client.
- Contact prospects who fit your ideal client profile directly.
This post, however, is about how to find your ideal client. I’ll provide a little more information on what an ideal client is. I’ll also provide some questions you can use to define the ideal client for your freelancing business.
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