FreelanceM.ag

Targeted marketing is more effective than generalized marketing. Yet, many freelancers still use a one-size-fits-all approach when it comes to marketing their freelancing business.

If you can learn how to target the prospects who are a better fit for your freelancing business, you’ll be ahead of the rest.

But before you can use targeted marketing for your freelancing business, you need to know who to target.

One way to get started with targeted marketing is by defining an ideal client for your freelancing business.

Once you know who you are trying to reach, you can start to target your marketing efforts to them. Here are just a few ways to target your ideal client:

• Write blog posts on your freelancing blog as though you are writing to your ideal client.
• Look for and follow social media users who fit the profile of your ideal client.
• Contact prospects who fit your ideal client profile directly.

This post, however, is about how to find your ideal client. I’ll provide a little more information on what an ideal client is. I’ll also provide some questions you can use to define the ideal client for your freelancing business.

If you liked this post, you may also like Why Freelancers Need Private Clients.

Your prospective clients are afraid of you. And it’s not just you. They’re afraid of most freelancers who they don’t already know.

Overcome those fears, and you’ll close more freelancing business. Ignore your prospect’s fears, and you’ll lose business.

Does overcoming your prospect’s fears sound simple? It’s not.

Overcoming client fears is quite a challenge. And quite frankly, it’s something that many freelancers don’t even try to do.

Your prospects will probably never admit to you that they are afraid. Instead, your prospects will waffle about, never making a final decision. Or, they’ll move on to a freelancer who they feel that they can trust more than they trust you.

If you’re having trouble converting prospects to clients, it could be because you haven’t addressed your prospect’s issues to their satisfaction. In this post, I’ll list four things your prospective clients are afraid of. I’ll also explain how you can overcome those fears.

If you liked this post, you may also like the post Improve Client Communications and Win Over that Problem Client.