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6 Ways to Capture the Attention of Key Freelancing Prospects through LinkedIn

by Laura Spencer
on September 24, 2014

in Social Media

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

Would you pass on the opportunity to attract the attention of hundreds of key prospects from all over the world for your freelancing business?

Without asking you specifically, I’m betting your answer is “no.” Yet, that’s exactly what you’re doing if you ignore LinkedIn. If you’re not on LinkedIn, you’re passing up an important opportunity to connect with prospects.

Most medium to larger companies maintain some sort of presence on LinkedIn. A recent Forrester study indicates that the vast majority of business decision-makers surveyed (81%) are on LinkedIn for business or personal reasons, even if they’re only watching what happens there. (See the article In Business, Everybody Uses Social Media For Work; The Question Is How from Zachary Reiss-Davis on Forrester for more details.)

Why would you pass up the opportunity to reach all of those decision-makers? Yet many freelancers still avoid LinkedIn involvement. One of the most common excuses I hear is that “LinkedIn is not designed for freelancers.

To that objection I would say, “have you looked at LinkedIn recently?” Recent updates to the LinkedIn platform make LinkedIn an even better marketing tool for freelancers.

In this post, I’ll list six ways you can capture the attention of key freelancing prospects through LinkedIn.

If you liked this post, you may also like How to Go Deeper with Social Media and Get Better Results.

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Why Your Freelancing Success Depends on You Taking Chances and What to Do About It Today

by Laura Spencer
on June 25, 2014

in Freelancing Life

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

What’s keeping you from freelancing success?

Sometimes, lack of opportunity isn’t the culprit. I’ve blogged about how freelancers sabotage themselves before.

The sabotages listed in my earlier post aren’t the only ways that freelancers hold themselves back. There’s another big problem that keeps many freelancers from succeeding. In fact, this problem is so common it deserves at least one post dedicated just to it.

That big problem is FEAR. We’re afraid to succeed. We’re afraid of failure. We’re afraid of taking chances. We’re afraid of rejection. We’re afraid of over committing. The list goes on and on.

So, we stay where we are. Not learning new things. Not taking chances. Playing it safe. Certainly not growing our freelancing business. Paralyzed by fear.

Is fear something you struggle with? If it is, this post is for you. I’ll discuss why we’re afraid and I’ll list four chances worth taking. You can start to overcome your fear of risk-taking today.

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Why You Can’t Succeed at Freelancing Unless You Turn Some Projects Down

by Laura Spencer
on June 16, 2014

in Marketing

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

“Whew. The famine is over. Someone just asked about my services. Thank goodness. Now I’ll have some work.”

Have you ever felt like this?

If you have, slow down. Not every prospect who contacts you should become your client. While some freelancers feel that they must accept all paying work that comes their way, that’s not a good tactic if you really want to succeed as a freelancer.

One of the most important things you can do as a freelancer is learn to say no.

In this post, I’ll list nine ways that bad projects harm your freelancing business. I’ll also provide more advice about saying no and include an email template.

If you liked this post, you may also like How to Keep Fake Clients from Stealing Your Time and Sapping Your Energy.

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12+ Ways to Look Better to Freelance Prospects by Cleaning Up Your Online Social Media Presence

by Laura Spencer
on June 9, 2014

in Social Media

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

What do prospective clients do first when they are considering you for a freelancing gig?

One of the first things a prospective client will do is review your social media accounts. They want to know whether you’re reliable and trustworthy before they take a chance on using you for their freelancing project.

For freelancers whose social media accounts were set up before their professional career, this kind of scrutiny can be a problem. Imagine your prospective client finding an old photo of you drunk with your college buddies. Or perhaps they happen across the angry rant you posted years ago when you broke up with your high school sweetheart.

How embarrassing!

Teens and young adults often don’t think about the future consequences of what they share on social media. And sometimes those social shares come back to haunt them even after they’ve matured and grown into a responsible adult.

You can’t guarantee that what you once posted online will be gone forever. After all, there are Internet archives and someone could have saved an image or share on their computer. Also, the social media site may keep its own archive. However, you can take steps to make sure that what others see on your social media accounts today represents who you are now and not who you were as an immature teenager.

In this post, I’ll explain how you can clean up some common social media accounts. If you liked this post, you may also like 10 Reasons Why Clients Don’t Want to Hire You.

Note: Social media platforms change all the time. These tips worked when I wrote this post, but they may work differently in the future.

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10 Ways to Recognize Your Ideal Freelancing Client

by Laura Spencer
on May 29, 2014

in Marketing

Learn how to earn $125 or more per hour as a freelancer - Free Test Drive

Targeted marketing is more effective than generalized marketing. Yet, many freelancers still use a one-size-fits-all approach when it comes to marketing their freelancing business.

If you can learn how to target the prospects who are a better fit for your freelancing business, you’ll be ahead of the rest.

But before you can use targeted marketing for your freelancing business, you need to know who to target.

One way to get started with targeted marketing is by defining an ideal client for your freelancing business.

Once you know who you are trying to reach, you can start to target your marketing efforts to them. Here are just a few ways to target your ideal client:

  • Write blog posts on your freelancing blog as though you are writing to your ideal client.
  • Look for and follow social media users who fit the profile of your ideal client.
  • Contact prospects who fit your ideal client profile directly.

This post, however, is about how to find your ideal client. I’ll provide a little more information on what an ideal client is. I’ll also provide some questions you can use to define the ideal client for your freelancing business.

If you liked this post, you may also like Why Freelancers Need Private Clients.

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